Environmental Lights
Brand Development, Visual Design & Integrated Marketing, 2020–Present
As Senior Visual Designer, I lead visual design and brand development across print and digital for Environmental Lights and support its sister brand, City Theatrical. Our work spans a diverse range of verticals, including Retail, Entertainment, Hospitality, Audio Visual, and Architectural & Commercial. I develop brand identities, product marketing, and cohesive creative experiences tailored to each market, partnering cross-functionally with Sales, Engineering, and external agencies to bring products and brand stories to life from concept through production.
Deliverables: Brand Identity, Product Literature, Technical Spec Sheets, Print Collateral, Trade Show Graphics, Advertising, Email Campaigns, Website Landing Pages, Product Photography, Creative Workflows
Outcome: Developed three product brand identities—Eluxtra, DMXtune, and REVI—across two businesses, supporting marketing initiatives across six vertical markets. Delivered creative for major product launches and industry trade shows, including an LDI campaign featured in Lighting & Sound America, while expanding customer-facing resources through product family spec sheets, brand landing pages, and integrated print and digital campaigns.
PRODUCT FAMILY SPEC SHEETS
Print Design & Information Architecture, 2026
Redesigned product family spec sheets to provide customers with a more comprehensive resource for evaluating and ordering lighting products. Expanded the original two-page format into a detailed document featuring product configurations, ordering code builders, technical specifications, mechanical drawings, and photometric data—all organized to help customers compare options and find the right product for their application.
SEE EXAMPLE
INTEGRATED CAMPAIGNS
Eluxtra & Multiverse Print Ads for LDI, 2026
Develop integrated marketing campaigns for the industry’s premier lighting trade shows, showcasing Environmental Lights’ flagship products. Campaign advertisements are featured in publications like Lighting & Sound America (LSA) and PLSN (Production, Lighting & Staging News).
Partnered with an external marketing agency to redesign the Environmental Lights website, contributing visual design, page layouts, product landing pages, and brand storytelling. Developed digital experiences for product brands translating technical lighting solutions into clear, engaging content that strengthens product positioning and supports customer discovery.
Website Redesign
Environmental Lights Website, 2020
TRADESHOW BANNERS
Environmental Lights & City Theatrical, 2024-Present
Concept and design trade show banners that showcase product offerings, reinforce brand identity, and communicate key messaging across industry events. Develop clear, impactful graphics tailored to each booth and audience, managing designs from initial concept through print-ready artwork and production coordination to ensure high-quality, cohesive brand presentation.