Deliverables: Product Development, Seasonal Collections, Subscription Box Design, Packaging, Email Marketing, Social Media, Illustration, Photography, Copywriting

Outcome: Coined Plum Paper’s trademarked slogan, “Personalized for You, By You,” articulating the brand’s core promise of personalization. Led creative across product lines, seasonal launches, email campaigns, and social media to deliver a cohesive brand experience across customer touchpoints.